MIT’s On-Campus Celebration of Intercollegiate Sports Implements Touchless Interaction

Freetouch Partner Design Revolution Creates a More Inclusive Customer Experience with Freetouch

Design Revolution, based in West Lawn, Pennsylvania, is a strategic marketing firm focused on delivering 'human-centered, low-touch, and no-touch media-rich digital experiences' for its clients.

They recently developed a series of on-campus interactive touchscreen experiences to celebrate and bring to life MIT's 150+ year legacy in collegiate sports. The collection of content was wide and deep, from video to archival photos and just about every type of media in between. The immersive digital engagement experience lets users explore, take their own journey, and forge their own connection to the brand.

For top Colleges and Universities, our solutions are revolutionizing the digital engagement model while satisfying the need to be inclusive and responsive to the health and safety concerns of the thousands of students, faculty, and visitors traversing their campuses each day. Janelle Paisley, Chief Creative Officer & Managing Partner

In response to modern Pandemic sensitivities, Design Revolution used Freetouch to give users an alternative touchless engagement method to navigate and control the experience’s highly touch-based interactive content. Freetouch lets users use their own personal mobile device to interact instead of touching a shared display, contributing to a more inclusive CX and helping them deliver on our global reputation for crafting human-inspired, technology-enabled UI/UX solutions.

Why was offering a touchless option important for MIT?

To give users an alternative touchless engagement method to navigate and control the experience's highly touch-based interactive content.

What was your experience installing and configuring Freetouch?

Our developers found the installation and configuration process to be straightforward and seamless.

What new opportunities do you think software-based touchless interactivity provides over hardware-based touch or gestural interfaces?

Incorporating enhancements like touchless interactivity to the traditional touch-based experience contributes to a more inclusive CX, sensitive to modern preferences regarding touch, and helps us deliver on our global reputation for crafting human-inspired, technology-enabled UI/UX solutions.